About Me
I am Jacob Hernandez, a student at Southern Methodist University, double-majoring in Advertising – Digital Media Strategy and Finance.
I am passionate about merging creativity, business, and innovation to develop ideas that inspire audiences and shape brands. My academic path strengthens both the analytical and strategic sides of my work, while my personal ventures in the music business allow me to apply creative thinking to real-world projects.

Over the past few years, I have managed and developed projects within the music industry, focusing on brand identity, marketing campaigns, and digital strategy. Through these experiences, I’ve built a skill set that includes strategic communication, branding, campaign planning, project management, and digital storytelling—all with a focus on turning creative concepts into measurable impact.

Who I Create For (Audience Portrait)
My work is made for brands, employers, and collaborators who value originality, innovation, and purpose-driven results. I aim to connect with professionals in marketing, entertainment, and digital media, but my approach can adapt to any industry that seeks new ideas and meaningful growth.

I am not an artist. I am a strategic innovator working to redefine how creativity and business coexist, especially within the evolving music and media landscape.

My Goals (Strategy / Objectives)
Collaborate with major brands to gain real-world experience and strengthen my skills in strategy, marketing, and digital communication.

Develop new entrepreneurial projects that combine business and creativity, building toward long-term economic freedom and ownership.

Expand my professional network by connecting with ambitious, forward-thinking individuals who share a drive for innovation and impact.

My Approach
I approach every project with an experimental mindset by pushing boundaries, exploring new methods, and refusing to settle for predictable ideas.

For me, creativity is about freedom. The ability to express yourself without limitation and bring bold concepts to life. I see each project as an opportunity to merge strategic thinking with authentic expression, crafting work that not only looks good but makes people feel something.

I want my work to stand out as innovative, unexpected, and meaningful. A reflection of my belief that creativity and strategy can change the way people see the world.